Why Job Seekers Need to Think Like Storytellers (and How Open To Work Social Makes It Free) If you’ve been job hunting lately, you’ve probably heard it a hundred times: “You need to build your personal brand.” Recruiters say it. HR specialists repeat it. LinkedIn influencers make entire careers out of it. But here’s the problem — no one tells job seekers where to actually do that. Sure, you can post on LinkedIn. Maybe start a blog. But most platforms weren’t built for you —

You know what’s worse than rejection? False hope. It starts the same way every time. You see a post that sounds perfect: “We’re looking for passionate, driven team members who thrive in a fast-paced, collaborative environment.” Great! That’s me! You click apply. And then the games begin. The Hidden Hoops First, there’s the “creative” job post — with cute little challenges buried inside. “If you’ve read this far, put the word ‘pineapple’ in your subject line.” Because nothing

Up to 75% of resumes are filtered out by Applicant Tracking Systems (ATS) before a human ever reads them. These AI systems are designed...

LinkedIn celebrates résumés. We celebrate you. Open To Work Social is redefining what it means to be seen during your job search — one story