
Joseph Haecker
Fractional CMO
Joseph Haecker, Inc.
Search Status:
Actively exploring consulting roles
11
How I Built a 6.1 Million-View Digital Magazine with Zero Ad Spend
The power of Customer-Centric Marketing — and how giving people a platform can build an empire
Published on:
10/6/25, 12:54 AM
The Launch That Shouldn’t Have Been Possible
When I launched Only Fans Insider Magazine in May of 2025, I didn’t have a marketing budget, investors, or even a pre-built audience.
What I had was a belief — that if you create a platform designed to elevate people rather than promote a product, something incredible happens.
People will build it for you.
Within just a few months, that belief turned into proof.
Only Fans Insider Magazine has now surpassed:
🌎 6.1 million total page views
⏱️ An average read time of 11 minutes and 13 seconds per visit
🔁 An 86% return rate
📱 1.8 million rolling Instagram views in the last 30 days
And all of this happened with zero ad spend.
No Facebook campaigns. No influencer sponsorships. No paid press.
Just pure, organic growth — fueled by the stories of the people who make the creator economy what it is.
---
The Problem with Traditional Marketing
Every business wants attention. Most try to buy it.
But attention doesn’t scale. Relationships do.
That’s where most traditional marketing fails — it’s designed to talk at customers, not build with them.
For years, brands have thrown money at impressions, click-throughs, and ad placements, chasing algorithms that change every few months. But customers don’t build loyalty to algorithms. They build loyalty to stories — especially stories that reflect their own.
That’s why I built Only Fans Insider Magazine — to flip that dynamic on its head.
Instead of being a publication about creators, it’s a publication by creators.
A living example of what happens when you turn your customers into your marketers.
That’s Customer-Centric Marketing in action.
---
Why the Creator Economy Needed a Different Kind of Media
For years, OnlyFans creators have been one of the most powerful — and misunderstood — forces in modern digital business.
They build their own brands.
They manage their own marketing.
They create content, handle customer service, and negotiate partnerships — all as independent entrepreneurs.
But the media didn’t see that.
When traditional press covered OnlyFans, the tone was usually sensationalized, reductive, or outright dismissive. The narrative wasn’t about business, it was about taboo.
I saw a gap — and an opportunity.
If mainstream media wasn’t going to tell their stories with respect, I would.
That’s how Only Fans Insider Magazine was born: a user-generated content platform built to give creators, agencies, and industry professionals the ability to share their own stories, on their own terms.
No gatekeepers.
No hidden agendas.
Just authentic storytelling and visibility for the people behind the platform.
---
The First 48 Hours: Proof of Concept
On May 31st and June 1st, we received our first two user-generated submissions — from creators @TexasLatina95 and @moondream.
Within 48 hours, those two articles generated more than 78,000 site visits.
No press coverage. No paid campaigns. No digital ads.
So how did it happen?
Both creators shared their features across their own platforms — Twitter, Instagram, and TikTok — proudly linking back to their articles.
But here’s the critical insight:
They weren’t promoting Only Fans Insider Magazine. They were promoting themselves.
That’s the heart of Customer-Centric Marketing.
When your brand gives people something to be proud of — something that elevates them — they’ll naturally share it. And in doing so, they’ll elevate you.
Those first 48 hours didn’t just prove the concept. They changed the trajectory of the magazine.
---
The First Viral Hit: Viktoria Winslow’s Story
Then came June 15th, 2025.
Creator @ViktoriaWinslow submitted her story — a beautifully written, honest reflection on her work, her growth, and her journey in the creator economy.
When her article went live, something extraordinary happened.
Her fans and followers rallied around it. They shared it, reposted it, discussed it, and reshared it again. Within 30 days, that one article generated more than 212,000 page visits.
It wasn’t just a viral post. It was a moment of validation — for her, and for the platform.
The takeaway was clear: creators wanted visibility, and fans wanted connection.
All I had to do was build the bridge between them.
---
The Self-Sustaining Cycle of Growth
Here’s what made this model explode so quickly:
• Every creator featured on Only Fans Insider Magazine has a built-in audience.
• When they share their article, they’re not just promoting themselves — they’re also promoting the platform that published them.
• And because every article lives under one domain, every share from every creator benefits everyone else.
It’s the same concept that fueled the early days of social media — network effect — except this time, it’s driven by storytelling instead of algorithms.
When one creator’s article gains traction, new readers arrive, and they discover other creators’ stories. That boosts traffic across the site, increases engagement, and draws in new submissions.
It’s a flywheel effect.
The more people contribute, the stronger the platform becomes.
The stronger the platform becomes, the more valuable it is to contribute.
And all of it is powered by a single, unshakable idea:
If you elevate your customers, they will elevate you.
---
The Data Behind the Movement
Fast forward a few months, and the numbers speak for themselves.
💻 6.1 million total page views
⏱️ 11 minutes and 13 seconds average read time (that’s nearly unheard of in digital media)
🔁 86% return rate — meaning readers are coming back, again and again
📸 1.8 million Instagram views in the past 30 days, driven by creator collabs and organic shares
Every single number ties back to one fundamental truth:
We never spent a single dollar on ads.
Not one.
Our growth came entirely from our contributors — from the people who saw value in telling their stories and proudly shared them.
When you give people ownership of the narrative, they don’t just engage — they invest.
---
The Psychology of Customer-Centric Marketing
At its core, Customer-Centric Marketing is psychological.
People crave recognition. They want to be seen, understood, and celebrated for who they are and what they do.
When a brand gives them that — authentically — they become emotionally invested.
That emotional connection drives loyalty, advocacy, and repeat engagement.
Traditional marketing focuses on persuasion.
Customer-Centric Marketing focuses on participation.
And participation is far more powerful than persuasion, because it transforms your customers from consumers into collaborators.
---
Why This Works Beyond Media
This isn’t just a media strategy.
You can apply the same Customer-Centric Marketing principles to any business model.
If you run a local restaurant, talk with your customers. Learn who they are. Then find out the best way to share their story.
If you run a tech company, spotlight your users — don't talk about your product or service, talk about them, and what they do. If you can help them grow their own businesses, they will grow yours.
If you run a fitness brand, feature your clients’ transformations and let them share their experiences through your platform.
It’s not about giving away the spotlight.
It’s about expanding it.
Because when you make your customers feel like heroes, they’ll make your brand unforgettable.
---
Why Most Businesses Get It Wrong
Here’s the irony: every major social platform — Instagram, TikTok, YouTube, LinkedIn — is built on user-generated content.
The platform gives people a space to share themselves, and in doing so, those people market the platform.
But when businesses use those same platforms, they often do the opposite. They post about themselves.
They flood feeds with logos, slogans, and “about us” posts — forgetting that what people really connect with is people.
Imagine if your marketing wasn’t about showing off what you sell, but about showing off the people who buy from you.
That’s what Only Fans Insider Magazine does every day.
And that’s why it works.
---
What It Means for the Future of Marketing
Customer-Centric Marketing isn’t just a strategy — it’s the future of how audiences engage with brands.
We’re living in a post-advertising world.
People scroll past ads, skip pre-rolls, and mute commercials. But what they don’t skip is a story that feels real.
When someone’s story reflects who they are — or who they want to be — they stop scrolling.
That’s where real connection happens.
That’s why the most effective marketing of the next decade won’t come from brands shouting louder. It will come from brands that learn how to listen better — and use that understanding to give their customers the mic.
---
The Bigger Mission Behind the Magazine
Only Fans Insider Magazine was never meant to be just a publication. It’s a movement.
It’s about changing the narrative around the creator economy — showing that these individuals aren’t just “content creators,” they’re entrepreneurs, artists, advocates, and innovators building micro-economies of their own.
By giving them visibility, we give them power.
And by sharing their stories, we build a bridge between the misunderstood and the mainstream.
That’s not just good business.
That’s good community.
---
The Takeaway
Customer-Centric Marketing isn’t about selling harder — it’s about caring deeper.
It’s about understanding that your audience isn’t there to be converted; they’re there to be connected.
The reason Only Fans Insider Magazine grew from zero to 6.1 million page views, with 11-minute engagement times, nearly two million monthly social views, and an 86% return rate — all without spending a cent on ads — is because we built a system where everyone wins.
Creators got visibility.
The magazine got growth.
And readers got authenticity.
That’s the ultimate marketing strategy — one that doesn’t rely on manipulation, but on meaning.
---
Closing Thought
If you run a business, the most important question you can ask yourself isn’t, “How do I sell more?”
It’s, “How do I make my customers so proud to be part of my brand that they want to share it?”
That’s the power of Customer-Centric Marketing.
It’s not about traffic — it’s about trust.
It’s not about impressions — it’s about impact.
And it’s not about ads — it’s about advocacy.
If you’re ready to rethink how you engage your audience and turn your customers into your greatest marketers — let’s talk.
📩 Visit my contact page and set up a call. Let’s build something that markets itself.

