Have you heard of the website-building platform Wix?

If your answer is “no”, I wouldn't be surprised.

Not because Wix is a bad platform...but because they just haven't done a great job of marketing themselves.

And that, strangely enough, is exactly why I launched a digital magazine dedicated to Wix website builders.

Back to the Beginning: My First Wix Site (2009)

My relationship with Wix started long before Wix Studios, Corvid, or even the modern Wix Editor.

It was 2009.
I was launching my lighting design consulting company, OC-3D, and needed a website—fast and cheap.

Wix at that time?

Clunky

Glitchy

More like PowerPoint than web design

Unstable enough that images would literally drift up the screen


And yet…

It was affordable.

That mattered.

So I stuck with it—and watched as year after year, Wix evolved into something remarkable.


From Clunky Tool to Apple-Like Ecosystem

Today, Wix is the Apple of website platforms.

Everything you drag into your site—apps, widgets, code embeds, marketplace tools—has gone through layers of testing and UX review. If it's in the ecosystem, it works.

WordPress, by comparison, is the Android of website platforms:
• Unlimited freedom
• Unlimited plugins
• Unlimited risk

One plugin update can crash your entire site. The wrong developer can take your brand offline for days.

Wix solved this problem beautifully.

And yet…

Even in 2025, Wix still struggles with something it can't fix with code:

Perception.


Millions of Builders. Thousands of Agencies. One Problem.

Wix boasts:
✓ Over 200 million users
✓ Thousands of certified partners, studios, and agencies
✓ One of the most robust no-code ecosystems on the planet


But here’s the big issue: Most Wix builders don’t promote that they use Wix.

They hide it.

Why?

Because historically, Wix wasn’t seen as “professional.” Even though the platform is now powerful enough to run:
• SAAS companies
• Membership platforms
• Enterprise solutions
• Custom-coded experiences
• Multi-million-dollar brands

Wix grew up.

But its reputation didn't.

And Wix’s own marketplace? Well… it’s a start, but it’s not a community. Not a place where builders gain true visibility. Definitely not a place where businesses go to read stories, discover talent, or understand what’s possible.


So Why a Magazine? Because Storytelling Wins Where Marketing Fails.

If Wix wants mainstream credibility, it needs what every major industry has:

A central storytelling platform.

Think about it:
• Architecture has Architectural Digest.
• Startups have TechCrunch.
• Fashion has Vogue.
• Entrepreneurs have Forbes.
• Designers have Dezeen.

What does the Wix ecosystem have?

Nothing.

No press.
No platform.
No spotlight for the thousands of builders creating innovative solutions every day.

That’s the gap.

And as anyone who follows my work knows…

When I see a gap, I build the solution.


Why Didn’t Wix Do This Themselves?

To be fair, I tried.

I pushed the idea.
I pitched it.
I made the case.

But the reality is simple:
Wix’s marketing team didn’t do it—not because it wasn’t a good idea, but because most marketing teams don’t build platforms.

They run campaigns.
They follow playbooks.
They check KPIs and optimize funnels.

But they don’t create ecosystems.

That’s my lane.


Why I Launched the Magazine Anyway (Even Though Wix Isn’t My Customer)

This is the part that confuses people:
• Wix site builders are not my customers.
• Wix is not my customer.

But I built the magazine anyway.

Why?

Because I believe in Customer-centric Marketing.

I believe in giving people a platform to tell their story—even when they aren’t “my” people. Even when it benefits someone else more than it benefits me.

Because when you elevate a community, the community elevates you.

That’s how customer-centric ecosystems work.


How the Magazine Helps Wix Website Builders

Let’s be honest.

In any freelance or agency world, there are:
• Scammers
• Pretenders
• People who learned Wix last week and claim to be “experts”


But there are also:
✓ Remarkably gifted builders
✓ Studios creating enterprise solutions
[ Developers pushing Wix far beyond what most people think is possible


A magazine creates separation.

It shines a spotlight on the real innovators.

It builds trust.
It gives clients confidence.
It shows the world what’s actually possible on Wix.

And that’s game-changing.


How the Magazine Helps Wix as a Company

Simple: Perception drives adoption.

As more people read stories of agencies, developers, and creative teams doing incredible work with Wix…

The perception of Wix shifts.

Wix moves from being “that beginner website tool” to “the platform behind innovative digital solutions.”

That helps builders.
That helps agencies.
That helps clients.
That helps Wix.

Everybody wins.


And What Do I Get Out of It?

Let’s be transparent: Yes, I monetize it.

I charge for featured articles.

I sell digital ads.

I generate revenue through Google AdSense.

I build community influence.

I create partnerships.


But ultimately…

I built a platform that helps:
✓ Wix builders get visibility
✓ Small agencies get credibility
✓ Clients find talented builders
✓ The ecosystem grow stronger
✓ And I make money by helping other people win.

That’s the heart of Customer-centric Marketing.


So Why Did I Launch a Magazine for Wix Website Builders?

Because someone needed to.

Because Wix builders deserve a platform.

Because the ecosystem needs a voice.

Because storytelling is the most powerful form of marketing.

Because I believe in elevating others—and in doing so, everyone rises.

And yes…

Because it’s good business.