I was at a major show in Atlanta and watched two talented podcasters get used as "ambiance" instead of the powerful marketing engine they are. The brands and the show missed a golden opportunity.

I see this mistake everywhere. Brands think trade shows are about selling. Podcasters chase downloads. Both are wrong, and it’s costing them revenue and reach.

In my latest article, I break down:
🔹The two big myths about podcasting that hold everyone back.
🔹What trade shows and exhibitors actually get wrong.
🔹How to turn a booth into an evergreen content studio that works for you 365 days a year.
🔹Why this is the purest form of customer-centric marketing.

This isn't theory. I've used this model to generate 178,000 views for events expecting only 7,500 attendees.

Stop marketing at people. Start building systems where your customers market for you.

Read the full breakdown here: https://www.opentoworksocial.com/editorial/the-trade-show-blind-spot

#TradeShowMarketing #B2BMarketing #Podcasting #CustomerCentric #CMO #MarketingStrategy