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Joseph Haecker
Fractional CMO
10/27/25, 2:09 AM
Can creativity and strategy really coexist
In today’s data-driven world, too many brands treat creativity and analytics like opposites.

But Christina Hurley has spent over 15 years proving that the sweet spot — where data meets imagination — is exactly where growth happens.

From leading consumer marketing at American Standard to reimagining collaboration across global teams, Christina shows how understanding people is still the foundation of every great strategy.

💡 Discover how she’s redefining leadership in marketing on Open To Work Social: https://www.opentoworksocial.com/article/where-strategy-meets-creativity

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