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Joseph Haecker
Fractional CMO
10/13/25, 9:21 PM
Coffee shops think their customers are there for the coffee — they are not
☕️ Coffee shops think their customers are there for the coffee — they’re not.

They’re there for connection, comfort, conversation… and the feeling your brand gives them.

If you own a coffee shop — or multiple locations — and you’ve been wondering how to turn occasional customers into loyal regulars, let’s talk.

In my latest Open To Work Social editorial, I shared how Customer-Centric Marketing can transform your café from a place people visit into a place people belong.

This isn’t about gimmicks, loyalty punch cards, or influencer giveaways.
It’s about creating a system where your customers become your marketers — where your story becomes their story.

If you’re ready to rethink how your brand builds community and drives repeat business, I’d love to connect.

👉 Read the full editorial:
https://www.opentoworksocial.com/editorial/coffee-shops-think-their-customers-are-there-for-the-coffee-%E2%80%94-they%E2%80%99re-not

📩 If you’re interested in partnering, connect with me through my contact info on my Open To Work Social profile:
https://www.opentoworksocial.com/profile/joseph-haecker/653e67d6-3b87-4d50-9e19-01badc9e98ae



#OpenToWork #CustomerCentricMarketing #CoffeeShopOwners #LocalMarketing #BrandExperience #CustomerLoyalty #CommunityBuilding #SmallBusinessGrowth #HospitalityMarketing #OpenToWorkSocial
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