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Joseph Haecker
Fractional CMO
10/19/25, 9:11 PM
Hi, my name is Willy Wonka, and I work in a chocolate factory
Wait—no, that’s not right.

My name’s Joseph Haecker, and I don’t make chocolate… I build brands that turn their customers...into their marketers. 🍫✨

I use something called Customer-Centric Marketing — a strategy that helps brands engage their customers, build communities, and turn their customers into their marketers.

It’s the same model social media platforms (including the one you’re reading this on) use to grow — by getting you to create the content.

So here’s the part that blows people’s minds 👇
Between May and October of 2025, using this exact strategy, I launched a digital magazine from ZERO…
➡️ Over 6.1 million page reads
➡️ Averaging 2.25 million Instagram views
➡️ And I’ve spent $0 on marketing

No ads. No gimmicks. Just strategy.

If you’re paying an agency or marketing staff that doesn’t understand how to use the very platforms you’re paying them to market you on… it might be time for a different approach.

Want to know how it actually works?

📅 Let’s set up a call — I’ll show you how Customer-Centric Marketing can change everything.



#CustomerCentricMarketing #MarketingStrategy #FractionalCMO #BusinessGrowth #CommunityBuilding #DigitalMarketing #BrandStrategy #JosephHaecker #OpenToWorkSocial #Entrepreneurship #CMOArmchairExpert
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