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Joseph Haecker
Fractional CMO
10/11/25, 5:31 PM
In a world of AI perfection, to error is human
Is it ok to misspell?

One of my most viral posts on LinkedIn…was actually an accident.

A friend messaged me one day and said,
“Hey, did you mean to write ‘suicidal’ instead of ‘social’?” 😳

It was a simple word swipe error.
I meant “social.” My phone (and autocorrect) had other plans.

But here’s the strange part — that post went viral.

Pre-AI, people found authenticity in imperfection. A typo, a misplaced emoji, a raw moment — it reminded us there was a person behind the screen.

Today, in a world where everything is polished, filtered, optimized, and grammatically perfect…is a misspelling horrible? Or is it a subtle, telltale sign that a human is still here — typing, feeling, thinking in real time?

What do you think? Are typos the new mark of authenticity?

Drop your thoughts below. 👇
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