Last year, I was invited to speak at Radio Tulum about "Customer-Centric Marketing".

Now, in most cases, that kind of opportunity calls for a slide deck, a polished talk, and a few impressive stats. But had I gone the typical route, I would have squandered my opportunity to model "Customer-Centric Marketing" for the audience.

So instead of giving a traditional presentation, I did something different...

After a short introduction, I immediately invited others from the audience to come up front and share about themselves and their companies.

Why?

Because typical marketing focuses on you — your product, your pain points, your benefits, your value.

But "Customer-Centric Marketing" is about sharing your platform with your customers, to elevate them, and in doing so, leveraging their own self-promotion and networks.

Here’s what happened next:
1️⃣ The guests I invited up will never forget the time they “also spoke” at the event.
2️⃣ The audience had multiple memorable takeaways — not just my own.
3️⃣ I didn’t lose authority by sharing the stage — I gained it, by summarizing and connecting each speaker’s message.
4️⃣ And afterward, each person went on to tell their own network that they’d spoken at the event… effectively doing my marketing for me.

That’s the magic of "Customer-Centric Marketing" - when you elevate others, they elevate you.

So here’s my question to you:
How does your business fundamentally structure your business so that you are lending your platforms to your customers, so that your customer is featured and therefore has an inherent value in sharing your business, either directly, or indirectly, with their own audience?

I’m not talking about testimonials or referral programs.

I’m talking about sharing your platform.

Because when you give others the mic — they’ll do your marketing for you.

💬 Drop a comment or visit my contact section to learn more about "Customer-Centric Marketing" and how it can transform your brand.


#CustomerCentricMarketing #Leadership #MarketingStrategy #BusinessGrowth #Storytelling #Entrepreneurship #Innovation #BrandBuilding