Most marketers know how to drive the car.
Very few know how to build it.

That’s the difference between a Marketing Practitioner and a Marketing Platform Builder.

Practitioners run campaigns.
Platform builders create ecosystems — systems that turn customers into marketers and make growth inevitable.

When I built my first social platform for the interior design industry back in 2014, I learned something most marketers never will:
how to build the machine that powers marketing itself.

That experience evolved into my philosophy of Customer-Centric Marketing — the same principle behind every major social platform today.

So the real question is…
Are you marketing like a driver?
Or are you building like a strategist?

Read the full article:
https://www.opentoworksocial.com/editorial/the-difference-between-a-marketing-practitioner-and-a-marketing-platform-builder



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