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Joseph Haecker
Fractional CMO
10/1/25, 10:34 PM
The key to gaining more customers is marketing
But what if you could turn your existing customers… into your marketers?
Here’s why it matters:
✅ 92% of people trust recommendations from people they know over any form of advertising.
✅ Word-of-mouth drives 5x more sales than paid media.
✅ And yet, most small businesses still pour money into ads instead of empowering customers.
That’s the gap Customer-Centric Marketing fills.
It’s not about bigger budgets. It’s about better systems.
Systems that turn buyers into storytellers, and transactions into communities.
As a Fractional CMO and Chief Innovation Officer, I help SMBs unlock this strategy to stretch their marketing dollars and grow with authenticity.
So let me ask:
is your marketing strategy based on a budget? Or have you built a system where your customers ARE your marketers?
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