If you take a simple scroll through Pepsi’s social media, can you guess what you’ll see?

Go ahead… search: Pepsi.

I’ll save you some time.
What you’ll find is post after post of Pepsi. Pepsi cans. Pepsi bottles. Pepsi ads. And every once in a while… a celebrity holding Pepsi.

We all know the Pepsi logo. And Pepsi does what most marketers think they should do: show more product, hoping to stay “top of mind.”

But what would happen if Pepsi… didn’t?

👉 What if, for the next ten years, Pepsi never posted another bottle or can?

👉 What if, instead, they featured people?

Imagine a short-form video introducing Sarah — a kindergarten teacher and single mom from Ohio, raising a child on the spectrum. A 30-second clip that simply shares her story.

Sarah would love it. Her friends, family, and co-workers would love that Pepsi cared enough to spotlight her. They’d share it. And others would start to wonder: “I wonder if Pepsi would feature me?”

Pepsi doesn’t even need Sarah holding a can. We already know it’s Pepsi — the logo in the corner is enough. And this isn’t about fake testimonials. It’s about real people with real stories.

Quickly, audiences would begin to see themselves in the stories Pepsi shares. And they’d love Pepsi for it.

That’s Customer-Centric Marketing.

It’s not about Pepsi.

It’s about Sarah.

And the more Pepsi elevates people like Sarah, the more we’ll fall in love with the brand.


#CustomerCentricMarketing #MarketingStrategy #BrandStorytelling #Innovation #FutureOfMarketing #Storytelling